The students of the Faculty of Global Engagement’s Department of Global Tourism created tourism videos for Otsu City, Shiga Prefecture, as part of their Community Engagement Program. They presented their work at Collabo Shiga 21 on Monday, March 29th.
The project began among ten students who were divided into three groups. Since the coronavirus state of emergency was in effect, students had only about a month to prepare, shoot and edit. The target audience of their work are people of their generation. They took advantage of social networking tools that are familiar to them, such as Instagram and TikTok, as well as footages taken with drones with help from Otsu City. The three groups together made seven videos, which they presented to the representatives of tourism organizations in Shiga Prefecture (Shiga Prefectural Government’s Tourism Promotion Division, Biwako Visitors Bureau, Biwako Otsu Tourism Association).
Professor Yuichi Hirooka, the instructor in charge, kicked off the presentation with opening remarks, saying “The students made the promotional videos with actual tourist perspectives in mind. It would be our pleasure if you take into consideration these students’ perspectives as you continue to promote the tourism industry.”
The students who participated in this project shared their thoughts about Otsu City’s positive aspects and room for improvement from a student’s perspective, saying, “People think that Otsu is quite far from Kyoto and Osaka, but it was actually closer than we thought. It’s a fun city to visit for a daytrip,” and “I wish there were more places to eat around the station.”
KUFS students make tourism videos for Otsu City from a student perspective (Biwako Otsu Keizai Shimbun)(Japanese)